Dairy Farmers Of America

The Real Stuff

Plant and nut-based milks have superseded the dairy aisle over the past few years. This rise in alternatives has been marketed to us as a healthier choice– but how much longer are we going to pretend they taste great? Truth is, nothing compares to the irresistibly silky smooth texture and creamy taste of the Real Stuff.

BOTTLE SERVICE

D.F.A. wants you to feel closer to the farm by bringing back a new, old-school subscription service: milk delivered by hand in refillable glass bottles. Get the REAL STUFF straight to your doorstep.

BAKING FAILS with UBER EATS

Ever tried baking with almond milk? We know, it’s rough. So we’re partnering with UberEats to rescue you from alternative dairy recipe fails. We’ll deliver FREE genuine, bovine dairy replacements when you upload your disastrous dishes to the app.

Brussel Milk X Doja Cat

To prove that the Real Stuff is always better, we’re partnering with the Queen of internet trolling herself, Ms. Doja Cat. As part of a fake product launch, we’ll create a line of spoof vegan ice cream products with the musician, made entirely from brussel sprouts. Sounds yummy, right?

Then we’ll let the Internet do what it does best: talk s***.

LIVE FROM THE FARM

Following the single release statement, Doja announces a free concert for her top 10K fans on a sprawling farm in the dairy capital of America: Madison, Wisconsin.

We’ll even feature the finest dairy products in the land with booths from local dairy farmers.

We’ll even feature the finest dairy products in the land with booths from local dairy farmers.

CW: Dean Spell

AD: Patric O’Neill